Executive - Brand and Product Marketing

I. MAJOR RESPONSIBILITIES AND DUTIES

MARKETING PROGRAM MANAGEMENT

Spearhead the creation, validation, and execution of marketing communications promotions, ensuring they resonate with brand awareness growth and marketing KPIs - social followers growth, impression and media reach and business target.
Coordinate meticulously with business units to strategize and achieve targeted marketing KPIs and business objectives.
Manage the timely and accurate dissemination of promotional and event-related content.

BRAND AMPLIFICATION

Champion initiatives to elevate brand awareness, ensuring a formidable presence amongst competitors, particularly in comparison with leading entities within the local integrated resort and non-gaming sectors.

BUDGET OVERSIGHT

Exercise prudent management of allocated budgets, ensuring optimal utilization of resources to achieve marketing aims according to company policy.

CROSS-FUNCTIONAL LEADERSHIP

Lead multidisciplinary teams to oversee the progress of ongoing marketing projects, ensuring administrative and creative outputs are delivered within set parameters of quality, time, and scope.
Facilitate the effective distribution of project briefs originating from business units to appropriate internal teams, ensuring clarity and cohesion in project execution.
Support the creation and implementation of content and marketing materials, maintaining a relentless focus on quality and brand alignment.

II. JOB SPECIFICATIONS

 

Educational Requirement:

Graduate of marketing, advertising, communications and business related courses.

Experience Requirement:

Proven experience in brand and product marketing, preferably within the integrated resorts or similar industries.

Skills and Attributes

Leadership Skills:

Strong project management capabilities with a knack for leading cross-functional teams.
Exceptional communication and collaboration skills, with a demonstrated ability to work harmoniously with both internal departments and external partners.

Technical Skills:

Creative thinker with a strategic mindset, adept at conceptualizing and executing marketing promotions that resonate with target audiences and drive business goals.

Other Qualifications:

Detail-oriented with a passion for excellence in every marketing initiative undertaken.