Executive - Digital Advertising

I. MAJOR RESPONSIBILITIES AND DUTIES:

  • Develops and executes digital marketing strategies to enhance online visibility and brand awareness, and conversions.
  • Plans and manages advertising campaigns on platforms such as Google Ads, Meta Ads, Instagram, LinkedIn, and other relevant digital channels.
  • Monitors and analyzes campaign performance, providing detailed reports to optimize return on investment (ROI).
  • Collaborates with the content team to create compelling ad copy, graphics, and videos that align with our brand voice and objectives.
  • Coordinates with internal departments to align marketing strategies with overall business goals and initiatives.
  • Works closely with external agencies, vendors, and other partners to ensure seamless execution of online campaigns.
  • Conducts competitor analysis to identify opportunities and strengths within the landscape.
  • Stays up-to-date with the latest trends and best practices in digital marketing and online advertising.
  • Other duties and projects as assigned by management.

 

II. JOB SPECIFICATIONS

Educational Requirement:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience in digital marketing, with a focus on paid advertising.

Experience Requirement:

  • Experience of at least three (3) years in advertising agency or advertising position in integrated resort.
  • Certification in Google Ads or other digital advertising platforms.

Skills and Attributes

  • Leadership Skills:
    • Good communication skills to convey ideas and instructions, actively listen, and promote open discussion within the team.
    • Easily adapting to new situations, challenges, or environments, and thriving in ever-changing circumstances.
  • Technical Skills:
    • Paid advertising
    • Digital media buying
    • Analytics and Insights
  • Other Qualifications:
    • Performance Management
    • Time Management
Back to blog